In today's rapidly evolving technological landscape, the integration of artificial intelligence (AI) with geographic information systems (GIS) has opened new possibilities for spatial analysis and decision-making. This presentation explores the advancements in what we term GeoAI (a.k.a. Machine Learning) found in Esri software. We will discuss how GeoAI algorithms can be trained to analyze geospatial data, extract meaningful insights, and automate various tasks. We’ll also look at Generative AI that Esri is beginning to integrate into many of its solutions. These tools leverage AI\ML techniques to generate realistic and contextually aware spatial data. Throughout the presentation, we will showcase real-world examples and success stories of organizations leveraging Esri's GeoAI and Generative AI tools.